Metta, the parent company of Facebook, WhatsApp, and Instagram, said it would remove three categories of likes and likes from users' Facebook profiles, including religion, sexual orientation, and political likes and dislikes. It will be implemented from December 1st.
Facebook has told some users that it has removed his fields from some profiles so far, saying the move is to make it easier for other users to navigate Facebook. But analysts say it makes no sense to remove it or not. Social media expert Matt Novara first reported when he saw users receiving messages that Facebook had removed their information. These encompass political views, spiritual beliefs, and sexual orientation.
Meanwhile, Metta also said in his statement that he has removed religious orientation, political opinion, sexual orientation, and address in the profile settings fields. Previously he deleted a user who entered this field on Facebook. Therefore, once you write this information, it will be deleted immediately. On the other hand, it's not good news for Facebook's user-centric marketing tools themselves.
Meanwhile, since January 2022, Facebook has already started removing targeting options for a wider range of users, including health, nationality, locality, political affiliation, sexual orientation, and other topics.
Facebook's decision to remove these specific profile fields was part of an effort to streamline the platform, which now consists of somewhat outdated features. Please note that the information fields that Facebook has decided to remove are not offered by other major social networks. Platforms like Instagram and TikTok have simple bios that allow users to share a little bit about themselves without going into details like political or religious views. In the past, people may have been interested in putting more information into their profiles, but when privacy breaches came to light, users wanted to share details about themselves online. It may not be.
The news came when Meta laid off 11,000 employees last week. This represents about 13% of our workforce. The job cuts come at a difficult time for Meta, which last month provided lukewarm guidance on its upcoming fourth-quarter earnings. The layoffs were the most significant job cuts in the tech giant's history.
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